Services -

Our Services

What We Design

Big Freight Life helps teams design intelligent systems that are usable, scalable, and human-centered—whether you’re building from scratch or evolving what already exists. We partner with product teams, founders, and organizations looking to lead with clarity in the age of AI.

Core Capabilities

Agentic UX Design

We design how agents think, act, and interact across complex ecosystems. This includes: Agent behavior modeling Multi-agent coordination and orchestration Human-in-the-loop interaction design

Prompt Architecture & Strategy

We craft modular, explainable prompts that drive consistent AI behavior. System prompt frameworks Task-specific prompt patterns Prompt testing, tuning, and evaluation

Invisible UX & Interface Design

We design for moments that matter—whether seen or not. Context-aware interfaces (GUI, VUI, APIs) Feedback systems and explainability layers Interaction flows that minimize friction and maximize clarity

Experience Strategy for AI Products

We help you align product goals with AI capabilities. Use case definition & opportunity framing Systems thinking & journey mapping Ethical UX guidance and design governance

Who We Work With

Product teams launching GenAI-powered features

Startups building AI-native tools and platforms

Enterprises looking to modernize legacy workflows with intelligent systems

Teams exploring prompt-based interfaces and new interaction models

How We Work

Strategic Design Partnerships (ongoing support for evolving products)
Embedded Team Support (collaboration inside your team structure)
Design Sprints & Prototyping (fast, focused delivery cycles)
Workshops & Training (AI fluency, prompt design, invisible UX)

Ready to build with purpose?

If you’re designing intelligent systems that need to be understandable, responsible, and truly useful—we’re here to help.

Reach out and let’s talk about how we can support your team.

Designing with Agents, Not Just for Humans

Use Case. We start by defining the real-world problem the AI needs to solve. This means digging into context, goals, constraints, and edge cases—across the full customer journey. We clarify:
→ What value should this AI deliver?
→ Who is it serving—and when?

Model. Next, we identify or evaluate the AI model(s) best suited for the task—whether generative, retrieval-based, or hybrid. This includes:

Understanding model capabilities and constraints
Exploring data requirements
Planning for output formats and safety measures
This step sets the foundation for how the system will reason and respond.

System Prompts. This is where the agent’s behavior is defined. System prompts guide how the model thinks, speaks, and responds within a specific role or task. Whether it’s a general-purpose assistant, a task-specific agent, or part of a multi-agent system, I craft prompt architectures that are modular, repeatable, and transparent. I focus on:

Defining the agent’s role, tone, and scope
Embedding domain knowledge, priorities, and constraints
Structuring prompts to support clarity, consistency, and explainability
Designing for interoperability with other agents, APIs, or user flows

User Interface. The interface is where the user interacts with the agent—but it doesn’t always exist in a traditional form. It might be a GUI, a voice interface (VUI), an API, or something ambient and automated. In some cases—especially with agent-to-agent systems—there may be no interface at all.

Rather or not it has an interface, what matters most is clarity, feedback, and trust—regardless of the form. I focus on:

Designing interactions that feel intuitive and purposeful
Making system behavior observable and explainable
Building feedback loops that guide users and reinforce confidence
Enabling human oversight and ethical safeguards
Ensuring all interactions—visible or invisible—are accountable and aligned with user intent

Service	Application
Experience Design Consulting	Delivering user-centered, impactful design solutions. Leveraging AI-driven tools to streamline workflows and uncover insights. Accelerating the design process with predictive and personalized solutions. Optimizing user interfaces and refining user experiences to meet business goals.
Front-End Design	Utilizing modern EDI tools like Cursor, v0, and Vercel for rapid and efficient design solutions. Delivering high-quality, responsive front-end designs tailored to user needs. Streamlining workflows with AI-assisted tools to accelerate production and improve precision. Ensuring scalability and performance in all design implementations. Bridging the gap between design concepts and functional interfaces.
Service Design	Crafting seamless end-to-end user journeys across digital and physical touchpoints. Identifying pain points and opportunities to optimize the entire service ecosystem. Using research-driven insights to ensure every interaction delivers value and consistency. Aligning business goals with user needs for impactful and sustainable solutions. Collaborating with cross-functional teams to integrate service design into organizational strategy.
AI Consulting	Helping businesses integrate AI solutions to drive innovation and efficiency. Providing strategic guidance on leveraging AI for smarter decision-making. Streamlining operations with AI-powered tools tailored to business needs. Enhancing customer experiences through predictive and personalized solutions. Staying ahead of the curve with the latest advancements in AI technology.
AI-Education for Business	Empowering businesses to harness AI for smarter decision-making. Simplifying AI concepts to drive team adoption and understanding. Offering tailored training to integrate AI into business strategies. Enhancing efficiency and innovation through AI-powered tools and workflows. Helping businesses stay competitive with the latest in AI advancements.

Humans, AI agents, and JTBD

What causes a customer to purchase and use a particular product or service? My services focus on tailored solutions, seamless experiences, and growing your workforce with AI agents.

Our concern is “what causes a customer to purchase and use a particular product or service?” We define Jobs to be Done (JTBD) as:

The process a customer goes through to change their current life situation into a preferred one and;
The constraints preventing them from achieving it (their goal).

Our Team

Ray Butler, gchgc a modular approach to tackling complex challe. To learn more about Ray, visit our About Ray Butler page.

Raybot, Ray’s digital twin, trained on pure UX reference material, assisting in the execution of junior designer tasks and research.

Ray Butler

Experience Designer, UX Strategist

Raybot

Junior Designer, Independent Contributor

Raybot is Ray Butler’s digital twin, trained on pure UX reference material and ideologies.