Let’s Make It Make Sense
Whether you need a strategic design partner, a systems thinker, or someone to help your team bring clarity to complexity — I’m here to help.
Let’s build what’s next, together.
My Approach
Design isn’t just about solving problems. It’s about surfacing the right problems.
I don’t treat UX as a checklist or a layer we apply at the end. I treat it as a conversation — with the business, product and engineering, and most importantly, with the user/customer.
Whether I’m working on a v1 product, guiding a team through ambiguity, or reframing features around real human tasks, my approach stays grounded in three key principles:
Clarity Before Creativity
Good UX doesn’t start with Figma. It starts with focus. Before I draw anything, I ask, “What causes a customer to purchase and use a particular product or service?” There should be a shared understanding among stakeholders:
- Who is this for?
- What are they trying to accomplish?
- What’s in their way?
- How do they manage now?
- What if we don’t build this?
From here, I build flows, models, and experience maps that strip away noise and make space for confident decisions — both for users and teams.
Direction That Scales
A great experience today means nothing if it can’t evolve tomorrow. My goal isn’t just to ship — it’s to set the product on a clear, scalable path. That means designing with flexibility, planning for extensibility, and thinking beyond the current sprint.
Whether it’s AI, accessibility, or platform integration, I always ask:
What does this need to become — and how do we plant the seeds now?
In Short
- I meet teams where they are
- I lead through listening, not just expertise
- I believe UX is how you build trust — with your product and your people