Today, generative AI is rewriting the rules of business with markets shifting faster than ever. Competition evolves in real time. This is leaving little time for organizations to adjust.
Needless to say, the old playbook isn’t just outdated—it’s a liability. So this is one area of product development where ambiguity doesn’t exist. Businesses that stick to rigid plans will fall behind. Those that adapt, experiment, and evolve will lead the future.
A vision (North Star) isn’t a strategy. While it provides direction, it doesn’t tell you how to get there—especially in a world that’s constantly changing. Nor is strategy the same as “strategic planning.” No matter how you dice it, you’re simply planning. Planning alone isn’t strategy—and it’s certainly not a formula for success.
If this worked, Kodak and Nokia—once giants in their industries—would still be thriving. Businesses that succeed don’t just set a vision; they continuously adjust their approach based on reality.
I Help You Reduce risk
Many businesses follow the same flawed formula:
Strategy work is highly collaborative work. You need someone to question things that don’t add up or haven’t received the appropriate attention. What does success looks like? How shall it be defined? Is there a need for this? I help you find the answers to these questions and more.
Instead of locking into a plan that risks becoming obsolete, I help businesses take a dynamic, adaptive approach. Wins only matter if they strengthen the overarching approach, drive real— long-term progress and inform future decisions. So even small projects or wins must serve the larger strategy—not exist in isolation.
I help business that stay agile, embrace uncertainty, and adapt quickly to remain relevant.
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