We are Big Freight Life

Experience Design Company

At Big Freight Life, we help teams navigate the next frontier of digital experience—where intelligent agents, prompts, and systems thinking are the new building blocks of user-centered design. We work with organizations integrating AI into their products, platforms, and services, guiding them with clarity, structure, and a deeply human-centered approach.

Designing with Agents, Not Just for Humans

AI is no longer just a feature—it’s a participant. We design systems where intelligent agents work with people, not just for them. We think about:

  • How agents interpret context and adapt behavior
  • How they negotiate decisions and resolve ambiguity
  • How they know when to act, defer, or escalate

This is design that supports autonomy, delegation, and intelligent action—without compromising on human intent.

Helping Teams Think in Prompts, Not Just Products

Designing for GenAI requires more than wireframes and workflows. It requires prompt literacy, model reasoning, and system behavior alignment. We help teams:

  • Treat prompt design as a core design skill
  • Collaborate across design, product, and engineering
  • Evaluate AI behavior with the same rigor as UI

Because when teams think in prompts, they build smarter systems—and better outcomes.

The New UX Is Often Invisible

Some of the most powerful experiences today don’t happen on screen—they happen behind it. We design invisible UX that works when:

  • A task is completed before it’s even asked for
  • An agent anticipates need with context-aware clarity
  • A system disappears friction without sacrificing control

Invisible doesn’t mean accidental. It means intentional, ambient, and trustworthy.

Designing Intelligent Teams, Not Just Solo Agents

In many systems, one agent isn’t enough. We design multi-agent systems that coordinate, delegate, and collaborate—just like effective teams. We define:

  • Clear agent roles, rules, and responsibilities
  • Delegation logic, memory management, and conflict resolution
  • Human-in-the-loop design for visibility, auditability, and trust

Because when intelligent systems work together, they can do more—with less risk, more clarity, and stronger alignment.

Why It Matters

Whether you’re launching an AI-powered product, modernizing your platform, or exploring agentic UX, Big Freight Life helps you connect the dots—across technology, people, and purpose.

We design what comes next. Thoughtfully. Ethically. Systemically.

What We Believe

We believe that transformation isn’t just about new tools—it’s about building trust, simplifying complexity, and aligning people around a shared vision.

Whether you’re integrating AI, streamlining outdated systems, or rethinking how customers interact with your product, Big Freight Life helps you design for real-world clarity—not just digital ambition.

Designing with Agents, Not Just for Humans

Use Case. We start by defining the real-world problem the AI needs to solve. This means digging into context, goals, constraints, and edge cases—across the full customer journey. We clarify:
→ What value should this AI deliver?
→ Who is it serving—and when?

Model. Next, we identify or evaluate the AI model(s) best suited for the task—whether generative, retrieval-based, or hybrid. This includes:

  • Understanding model capabilities and constraints
  • Exploring data requirements
  • Planning for output formats and safety measures
    This step sets the foundation for how the system will reason and respond.

System Prompts. This is where the agent’s behavior is defined. System prompts guide how the model thinks, speaks, and responds within a specific role or task. Whether it’s a general-purpose assistant, a task-specific agent, or part of a multi-agent system, I craft prompt architectures that are modular, repeatable, and transparent. I focus on:

  • Defining the agent’s role, tone, and scope
  • Embedding domain knowledge, priorities, and constraints
  • Structuring prompts to support clarity, consistency, and explainability
  • Designing for interoperability with other agents, APIs, or user flows

User Interface. The interface is where the user interacts with the agent—but it doesn’t always exist in a traditional form. It might be a GUI, a voice interface (VUI), an API, or something ambient and automated. In some cases—especially with agent-to-agent systems—there may be no interface at all.

Rather or not it has an interface, what matters most is clarity, feedback, and trust—regardless of the form. I focus on:

  • Designing interactions that feel intuitive and purposeful
  • Making system behavior observable and explainable
  • Building feedback loops that guide users and reinforce confidence
  • Enabling human oversight and ethical safeguards
  • Ensuring all interactions—visible or invisible—are accountable and aligned with user intent

Why It Works

Because we start where the problems actually are: Confusing workflows. Misaligned teams. Disconnected tools.

Let’s Build What’s Next

Whether you’re launching something new or transforming something old, we’re here to help you move forward with clarity.

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