My process

I help get jobs done

My concern is, “what causes a customer to purchase and use a particular product or service?” I define Jobs to be Done (JTBD) as:

The process a customer or user goes through to change their current situation into a preferred one and;
The constraints preventing them from achieving it (their goal).

This is a customer centric approach for designing products and services. Here are the key departments I target for collaboration throughout the organization: product, sales, engineering, and marketing.

Process Overview

UX Strategy

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The 5 Ws

First we answer Who, What, Where, When, and Why to fully understand the situation before moving forward.

Define the Problem

Clarify the core issue. Identifying the real problem is key to solving it effectively

Explore the How

Consider various methods and strategies to address the issue and achieve the goal.

Question the Answer

Continuously test and refine your solution to ensure it’s the best approach.

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My Secret Recipe

Technology

A modular and adaptable approach to technology builds scalable solutions that integrate seamlessly into the user experience. This method ensures efficiency and cohesion within larger systems.

Language

Using language that mirrors users’ mental models makes navigation clear and intuitive. Aligning content with users’ expectations creates a seamless, accessible experience that feels familiar and easy to navigate.

Psychology

Designing experiences that align with users’ motivations and needs ensures every interaction feels purposeful and intuitive. A deep understanding of human behavior guides users seamlessly toward their goals.