This is a sample of content audit summary. It covers Apple, Inc.’s online content for Apple Watch and is based on an assessment of its content and product images in October of 2023. No work was performed on behalf of Apple, Inc. or its affiliates.
In product development, the focus of web accessibility is often limited:
While admirable, this approach fails to address the purpose of accessibility, content. Follow me on a journey as we evaluate the accessibility of Apple Watch content.
The goal of auditing content is to help business meet its objectives. One of the most essential questions we must answer is, “What’s the purpose of this website or application?” In other words, “what’s the business hoping to achieve?” There must be a criteria by which assess content.
Another factor we must consider is the purpose of the organization. Is its mission to rule the world? Or cure world hunger? Visitors will be in for an adventure, learning about Apple, Inc. The ‘About Us’ section spans across multiple pages.
We’ve identified three areas of interest Apple, Inc. conveys to readers:
Here’s a breakdown of the Apple Watch pages made available to the public shown below.
| Best Practice | Definition |
|---|---|
|
Usability |
Enhancing user interactions for effective goal achievement. |
|
Knowledge Level |
Adapting content to user expertise, from novice to expert. |
|
Findability |
Facilitating content discovery through clear organization. |
|
Actionability |
Prompting user actions and decisions through persuasive content. |
|
Audience |
Tailoring content to specific user groups, ensuring relevance and engagement. |
|
Accuracy |
Ensuring content is factually correct and trustworthy for informed decision-making. |
The page count between Sales/Marketing and Support was well balanced. There were 4% more pages for Support. This is done in favor of the customer and doesn’t go unnoticed. Cultivation and advocacy are to drivers for customer acquisition and retention.
| Channel | Page Count | Percentage |
|---|---|---|
|
Marketing/Sales |
24 |
46% |
|
Support |
28 |
54% |
The page count between Sales/Marketing and Support was well balanced. There were 4% more pages for Support. This is in favor of the customer and doesn’t go unnoticed. Two key steps in the journey we can’t omit from our study, cultivation and advocacy.
The tone of the content is well balanced, consistent, and appropriate given context.
Chunking is critical for presenting content that users can comprehend and remember easily.
The screenshot below, highlights the global navigation menu. The menu is placed at the top of the page for visitors to easily locate.
What users believe they know about a UI strongly impacts how they use it. Mismatched mental models are common, especially with designs that try something new.
All site navigation options work as expected. The content of all pages corresponded to the information scent of menu labels at the time of testing.
Users should be able to quickly correct mistakes or backtrack on choices made.
What happened to the menu? When I scrolled down the page the menu simply disappeared.
Users should not have to wonder whether different words, situations, or actions mean the same thing. Follow platform and industry conventions.
