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Align teams. Simplify experiences. Design for change.

Align teams. Simplify experiences. Design for change.

Ray Butler designs strategy that brings clarity to complex problems and alignment to teams.

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Designing the Strategy Behind the Experience

Strategy & Alignment

Unify product, engineering, marketing, and sales around a shared UX vision rooted supported by an adaptive strategy.

AI-Driven Experience Design

Translate advanced AI capabilities into intuitive, human-centered interactions that build user trust.

UX Systems Thinking

Architect adaptive UX systems that evolve with changing technologies, business models, and behaviors.

Case Studies

People are my secret weapon.

Ray Butler

People are my secret weapon.

Ray Butler

Build Strategy That Learns, Aligns, and Lasts

Today’s users expect intelligent, intuitive experiences—especially in the age of AI. Flashy design isn’t enough. Ray helps organizations create adaptive UX strategies that align teams, evolve with customer needs, and drive long-term product impact.

"I always love the energy you bring to our meetings."
Jono Bowles
Director of Industry Solutions

UX + AI

The problems became too complex, so I redesigned myself.

Let’s Design Smarter Together

Every touchpoint is an opportunity to align vision, improve workflows, and deliver intelligent experiences. Whether you’re simplifying complex systems or launching something new, Ray brings strategy, clarity, and momentum to the table.

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