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Ray v2.5 is now available. Watch Ray v2.5 Intro

Align teams. Simplify experiences. Design for change.

We help teams build intelligent experiences with clarity, care, and scale.

We help teams build better AI products, faster

Whether you’re launching something new or scaling something messy, we bring structure to your system and strategy to your vision. Our expertise includes:

Agentic experience design
Prompt architecture & system behavior
Invisible interfaces & feedback loops
Multi-agent coordination
End-to-end AI experience strategy

Our process is modular and human-centered

Use Case

Define the problem, the user (human or agent), and the value.

Model

Choose the right model, plan for scale and safety.

System Prompts

Design agent behavior with reusable, testable prompt frameworks.

User Interface

Create interactions that build clarity, confidence, and trust—visible or not.

Use Case

Define the problem, the user (human or agent), and the value.

Model

Choose the right model, plan for scale and safety.

System Prompts

Design agent behavior with reusable, testable prompt frameworks.

User Interface

Create interactions that build clarity, confidence, and trust—visible or not.

Meet the new GenAI UX engineer

Ray Butler is a full stack AI experience designer, GenAI UX engineer, focused on building intuitive, scalable, and trustworthy AI systems. He bridges interface, behavior, and system logic to help teams align complex technology with real human workflows.

We design intelligent systems that work in the real world

From agents that anticipate user intent to systems that coordinate multiple models behind the scenes, we design experiences that scale.

We design intelligent systems that work in the real world

From agents that anticipate user intent to systems that coordinate multiple models behind the scenes—our work helps teams launch, learn, and lead.

Case Studies

Hyland for Workday

Hyland for SuccessFactors

Hyland for Salesforce

I always love the energy you bring to our meetings.

Jono Bowles

Director of Industry Solutions

I always love the energy you bring to our meetings.

Jono Bowles

Director of Industry Solutions

I always love the energy you bring to our meetings.

Jono Bowles

Director of Industry Solutions

I always love the energy you bring to our meetings.

Jono Bowles

Director of Industry Solutions

We don’t just design screens—we design systems

Our strength is in bridging product, design, and engineering. We help teams understand how AI should think, behave, and interact—not just how it should look.