Align teams. Simplify experiences. Design for change.
Align teams. Simplify experiences. Design for change.
Ray Butler designs strategy that brings clarity to complex problems and alignment to teams.

Designing the Strategy Behind the Experience
Strategy & Alignment
Unify product, engineering, marketing, and sales around a shared UX vision rooted supported by an adaptive strategy.
AI-Driven Experience Design
Translate advanced AI capabilities into intuitive, human-centered interactions that build user trust.
UX Systems Thinking
Architect adaptive UX systems that evolve with changing technologies, business models, and behaviors.
Case Studies
The Intelligence of HR Workflows
The Intelligence of HR Workflows
Smarter Document Management
People are my secret weapon.
Ray Butler
People are my secret weapon.
Ray Butler








Build Strategy That Learns, Aligns, and Lasts
Today’s users expect intelligent, intuitive experiences—especially in the age of AI. Flashy design isn’t enough. Ray helps organizations create adaptive UX strategies that align teams, evolve with customer needs, and drive long-term product impact.
UX + AI
The problems became too complex, so I redesigned myself.
Let’s Design Smarter Together
Every touchpoint is an opportunity to align vision, improve workflows, and deliver intelligent experiences. Whether you’re simplifying complex systems or launching something new, Ray brings strategy, clarity, and momentum to the table.

print("Let's design a new world.")
Blogs
Quick Links
Get In Touch
123 Main Street
New York, NY 10001
- Email: admin@bigfreightlife.com
- Phone: 123-456-7890
- Hours: Mon-Fri 9:00AM - 5:00PM