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Designing AI experiences that align teams, simplify complexity, and scale with trust.
Human-centered systems. Agent-powered collaboration. Real-world impact.
Designing AI experiences that align teams, simplify complexity, and scale with trust.
Human-centered systems. Agent-powered collaboration. Real-world impact.
Let’s design something for everyone
We help teams build better AI products, faster
Whether you’re launching something new or scaling what’s already working, we bring structure to your system and strategy to your vision. Our expertise includes:
- AI ethics
- Agentic experience research and design
- Prompt architecture & system behavior
- Invisible interfaces & feedback loops
- Multi-agent coordination
- End-to-end AI experience strategy
- Journey mapping
- Service blueprints
We help teams build better AI products, faster
Whether you’re launching something new or scaling what’s already working, we bring structure to your system and strategy to your vision. Our expertise includes:
- AI ethics
- Agentic experience research and design
- Prompt architecture & system behavior
- Invisible interfaces & feedback loops
- Multi-agent coordination
- End-to-end AI experience strategy
- Journey mapping and service blueprints
Our process is modular and human-centered
Our process is modular and human-centered
Use Case
Define the problem, the user (human or agent), and the value.
Model
Choose the right model, plan for scale and safety.
System Prompts
Design agent behavior with reusable, testable prompt frameworks.
User Interface
Create interactions that build clarity, confidence, and trust—visible or not.
Use Case
Define the problem, the customer journey (human or agent), and the value.
System Model
Choose the right model, plan for scale and safety.
Conceptual Model
Align interactions with user expectations using structured, semantic design.
System Prompts
Design agent behavior with reusable, testable prompt frameworks.
User Interface
Create interactions that build clarity, confidence, and trust—visible or not.
Meet the new GenAI Experience Designer
Ray Butler is a GenAI experience designer and systems-minded generalist focused on building intuitive, scalable, and trustworthy AI products. He bridges interface design, system logic, and agentic UX to turn complex AI into intuitive, scalable, and trustworthy experiences.
Meet the new GenAI experience designer
Ray Butler is a GenAI experience designer and systems-minded generalist focused on building intuitive, scalable, and trustworthy AI products. He bridges interface design, system logic, and agentic UX to turn complex AI into intuitive, scalable, and trustworthy experiences.
We design intelligent systems that work in the real world
From agents that anticipate user intent to systems that coordinate multiple models behind the scenes, we design experiences that scale.
We design intelligent systems that work in the real world
From agents that anticipate user intent to systems that coordinate multiple models behind the scenes—our work helps teams launch, learn, and lead.
Case Studies
Hyland for Workday
Hyland for SuccessFactors
Hyland for Salesforce
Meet the new GenAI
experience designer
We don’t just design screens—we design systems
We augment our workload, utilizing agents for efficiency to allow room for innovation. Our strength is in bridging product, design, and engineering. We help teams understand how AI should think, behave, and interact—not just how it should look.
The tech was advancing too fast, so I got some help.
Ready to build what’s next?
Whether you need a strategy partner, a systems thinker, or someone who can help your team make AI feel a little more human-centric, we’re here.
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print("Let's design a new world together.")
Blogs
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Get In Touch
- Location: Texas, United States
- Email: admin@bigfreightlife.com
- Hours: Mon-Fri, 9AM - 5PM